“Marketers are the single largest expense for an IMO, sometimes upward of 50% of revenue. We simply asked ourselves: How do we invest less in marketers and more in our advisors?
This is how we can afford to pay commissions in one day and offer one-click annual reviews. If you’re going to truly reinvent the IMO, you need to follow the money.”
— Patrick Kelly CEO and Co-founder, Signal Advisors